A results-driven SEO strategist builds a roadmap for success that aligns with your short- and long-term goals. Rather than diving into technical tasks or keyword strategies, they start by identifying the outcomes you want to achieve, such as generating leads, increasing eCommerce sales or boosting brand visibility. click here

Using research and testing to understand the keywords that resonate with your audience, they help you rank for those terms. This includes planning and advising on content that’s optimised for user intent, such as page titles, meta descriptions and internal linking. It also means optimising a website for speed, mobile experience and crawlability. And it requires fostering relationships with the wider digital marketing community to earn quality backlinks that signal trustworthiness and authority to both search engines and users.

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An effective SEO strategist is able to translate complex SEO concepts into simple insights that anyone can understand. This allows them to communicate effectively with clients, teams and content creators to ensure everyone is on the same page. They also have the skills to adapt their approach as search engine algorithms change and evolve. Wow Tip: Ask them to name a recent algorithm update that impacted their SEO strategy and how they handled it.