In an industry as competitive as the law, firms need all the help they can get to attract potential clients. That’s where legal marketing consultants come in. They use their knowledge of marketing strategies and industry trends to help a firm improve its visibility and generate new business.
Why is marketing important for lawyers?
A good legal marketing consultant will partner with a firm to audit its current marketing efforts and identify growth opportunities. They will then develop and execute data-driven strategies across areas like content marketing, search engine optimization (SEO), and social media. They will also work to promote the firm’s attorneys and services online to generate qualified leads and convert them into paying clients.
When evaluating potential legal marketing consultants, it’s important to find someone who has a track record of success. Ask for case studies and client testimonials before making a decision. It’s also worth looking at how a prospective marketing consultant markets their own practice before hiring them to market yours. A bad-looking website, clunky blog posts or disjointed social media presence is a red flag.
In addition to a strong track record, an effective lawyer marketing consultant will have a clear understanding of the intricacies of the legal industry and broader digital trends. They will be able to see how different marketing tactics fit together to achieve a firm’s goals and avoid “Jack-with-a-hammer syndrome.” For example, they should understand how implementing a content strategy and social media campaigns can help drive traffic to the firm’s website, build attorney credibility and brand awareness, and position them as thought leaders in their respective fields.
